Update: Video added; ‘LendMe’ allows nook owners to share books; Barnes & Noble reveals ‘The Nook’ e-reader…

Courtesy of zune186

Update 2: WSJ: 4:41 p.m. They’ve announced “LendMe” technology, allowing Nook users to share “from Nook to Nook.”

Update: WSJ is live blogging the B & N announcement event now!

Ooohh!!! Sweeeet!!! Me likey!

Our previous post on the potential Kindle slayer here. We LOVE our Kindle, but the lend feature suggested here is a HUGE plus! It sounds like it has the e-ink which I love (no glare from a backlit display) AND a color touch pad on the bottom instead of the keys..not sure how I feel about that pad over key thing for something I use constantly like my Kindle. But then I am not an iPhone user but as a readaholic I am their target audience, or maybe not, maybe they are going for the iPhone users who panned Kindle as ‘not kewl enuff’..hey the real book sale money is in we readers baby don’t forget it B&N! Now all Americans need are jobs so we can afford these lovely devices…You know what they need to give us? A scanning device so we can upload our libraries to our digital readers, I would pay beaucoup bucks for that baby!

PCMag:

..The Barnes & Noble e-reader will be called the “Nook,” and will retail for $259, according to reports by both The Wall Street Journal and The New York Times….B&N, which has scheduled a press conference on Tuesday in New York to announce the e-reader, apparently began circulating ads this week to announce the device, The Times reported.

Wired:

Pictures and details of Barnes and Noble’s forthcoming e-book reader have leaked, and it is hot, both inside and out. It will be on sale next Tuesday.

..The reader, named the “Nook,” looks a lot like Amazon’s white plastic e-book, only instead of the chiclet-keyboard there is a color multitouch screen, to be used as a keyboard or to browse books, cover-flow style. The machine runs Google’s Android OS, will have wireless capability from an unspecified carrier and comes in at the same $260 as the now rather old-fashioned-looking Kindle.

But it’s the details of the Barnes & Noble service itself that have us really interested. Gizmodo, which first broke the leaked images, has information that B&N will be discounting titles heavily in their electronic format, which is as is should be (no paper, printing or shipping costs). The Nook will also be able to get books from the Google Books Project.

And over at the Wall Street Journal, somebody got a peek at an at ad set to run in The New York Times this coming Sunday. The ad features the line “Lend eBooks to friends,” and this has the potential to destroy the Kindle model. One of the biggest problems with e-books is that you can’t lend or re-sell them. If B&N is selling e-books cheaper than the paper versions, then the resale issue is moot. And lending, even if your friends need a Nook, too, takes away the other big advantage of paper…