Mega Rock Fest ~ ‘Coachella for Boomers’: McCartney, Dylan, The Stones, The Who, Neil Young, Roger Waters

How did I miss this?!

I’ll tell ya how, NO ONE READS THE LA TIMES ANYMORE!!

Tix not on sale yet, whew!. But hotel rooms are going fast!!

Vulture:

…Goldenvoice, the company that organizes the Coachella Music Festival, is planning a three-night event at the Empire Polo Field in Indio, California. The concert would feature Bob Dylan and the Rolling Stones on the first night (October 7), Neil Young and Paul McCartney on the second, and the Who and Pink Floyd’s Roger Waters on the third. …

From the LA Times:

…The six acts have never shared a billing before, and it also would be the first time that Dylan and ex-Beatle McCartney — representing what are widely considered the two most important rock acts of the 1960s — have played on the same bill, albeit on different nights.

The concert is being organized by Goldenvoice, the Los Angeles-based promoter that is a unit of AEG Live, according to people with knowledge of the plans. They could not speak publicly because negotiations with the performers were being finalized.

“It will be their full stage productions, with full sets,” said one person close to the project. That would be in contrast to most festivals that have bands typically playing abbreviated sets….

WSJ has a piece today on pricing the tickets, and confirm the bands are signing for the date!

…To hit $32 million to $35 million in revenue with 40,000 tickets, a weekend ticket would cost around $950, he estimates, without considering factors such as VIP packages. Individual-day tickets could be $385. The tickets could attract higher amounts on reselling sites.

A lot depends on “framing” the pitch, says Pascal Courty, an economist at the University of Victoria, in British Columbia, who studies concert ticketing. Close to $1,000 for a weekend event and nearly $400 for a single day are big figures, but organizers “could get away with it [if] they can frame the value proposition in a way that makes the comparison with regular concerts difficult,” Professor Courty says. One way to justify higher prices, he says, is to make the event about more than music. There could be fine wine and food as well as art installations. Coachella this year featured Ferris-wheel rides, foodie fare such as sweet-potato tacos, a vinyl-record store and an installation by Cuban artist Alexandre Arrechea….

Now let’s try to block out Roger Waters political views (ugh!!) and listen to him talk about the rest of the ticket years ago..